bigwi subject This consultation drew 27 responses with some calling for much stronger rules including an outright ban on gambling ads The responses included one from the Betting and Gaming Council BGC The industry body noted its own efforts to reduce youth expose to gambling ads such as the creation of an AdTech forum to work on technological solutions to the issue as well as its members implementing a whistle to whistle ban on gambling ads during live sport Against this backdrop CAP s desire to move towards a more restrictive regulatory regime for an industry which for the most part is meeting and often
